# Oana Maries

> Brand designer and strategist working with fintech, medtech and civic tech companies on positioning and visual identity systems. Based in Cluj-Napoca, Romania; works internationally, remotely.

Oana Maries designs brand strategy and identity systems for companies where trust and credibility are the core business problem — lenders, medtech organizations, and international NGOs. Each engagement pairs strategic positioning with a complete visual identity system (not just a logo): typography, colour, icon systems, guidelines, and applications across print, digital and environmental design. Work is documented as in-depth case studies focused on the reasoning behind each design decision, not just the final visuals.

## Case studies

- [NorthMed](https://oanamaries.com/northmed): Building a brand system around a logo the client wouldn't let go of, for a medtech innovation hub operating across clinical, education and events. The inherited logo's skeleton became the generative source for a full icon system.
- [Engine Capital](https://oanamaries.com/engine-capital): Turning a non-bank lender's own taglines — "powered finance," "accelerated lending" — into a geometric identity system mortgage brokers could trust on sight, at loan sizes up to $40 million.
- [Democracy Reporting International](https://oanamaries.com/democracy-reporting): A global identity for an NGO operating in dozens of countries, where the new symbol was cut directly from the organization's own name overlaid on a world map — literal continuity instead of an unrelated new mark.
- [Access Democracy](https://oanamaries.com/access-democracy): An identity for an EU election-monitoring initiative built from coding syntax and boolean logic — the mark pairs an open D and A with a cursor line that reads as both a blinking code cursor and a web protocol.
- [Disinfo Radar](https://oanamaries.com/disinfo-radar): An identity for a counter-disinformation research project built on the maritime radar analogy — a radar symbol that doubles as the letter O, with invisible axes that rotate to represent the project's three pillars: Tools, Tactics, Stories.
- [Clay & Bean](https://oanamaries.com/clay-and-bean): Identity and illustration for an independent London coffee shop built by hand from clay plaster panels — a logo drawn from a plastering trowel and a coffee bean, and a line-illustration system that welcomes the whole neighbourhood. Featured twice by Behance's curated galleries.

## Services & pricing

- [Pricing](https://oanamaries.com/pricing): Three fixed-scope engagement types — Positioning, Identity, and full Brand System — with clear deliverables and no open-ended quotes.

## Journal

- [Journal](https://oanamaries.com/journal): Notes on brand strategy, visual identity and the thinking behind the work.

## Contact

- [Contact](https://oanamaries.com/contact): Start a project — contact form, direct email and social profiles.

Start a project: hello@oanamaries.com
Portfolio: https://www.behance.net/oana_maries