Clear packages, fixed scope, no fuzzy quotes. Each one builds on the last — from a two-week foundations sprint to a brand system built to scale. Focused calls and written thinking, no endless workshops.
Not sure which fits? Most clients start with the Foundations Sprint — and if you continue with Identity within 60 days, the $2,500 comes off that price, so you never pay twice for the same thinking. Need it sooner? Expedited delivery is available at +20%. Ongoing brand support runs on a monthly retainer.
Book a 20-min call →A working session to understand the business, the audience and the stakes.
Positioning and narrative, written down — the foundation everything is built on.
Identity and system, presented in clear rounds with rationale, not guesswork.
Files, guidelines and templates — plus support so the brand actually gets used.
You can get a positioning document from ChatGPT in an hour — I use AI in my own process. What it won't do: ask you the uncomfortable questions, tell you which option is wrong, or put its name on the recommendation. Founders are too close to their own company to see it clearly. And here, the strategy goes straight into design by the same person — nothing gets lost in handoff.
The Sprint and Identity are fixed price, fixed scope. Brand System starts at $13,000 — larger or multi-team rollouts are quoted after the discovery call, but you'll always know the number before we begin.
Focused calls and written thinking. Each package has a set number of calls — two for the Sprint, three for Identity, four for the System. Everything else arrives in writing, so you can react on your own time. No workshops, no meetings that should have been a document.
Two revision rounds per phase. Additional rounds are $500 each — in practice, two is almost always enough, because every round comes with rationale, not guesswork.
Web development and code, copywriting beyond the messaging hierarchy, photography and video production, and full naming processes (direction is included; a complete naming project is quoted separately). Ongoing brand management runs on a retainer.
The Sprint is paid on signing. Identity splits 50/50 — signing and delivery. Brand System: 40% on signing, 30% on identity approval, 30% on delivery.
Tell me where your brand is today and where it needs to go. I'll point you to the package that makes sense.
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