Engine Capital is a forward-thinking investment firm embodying stability, clarity, and strategic vision. This identity is the outcome of a comprehensive design process encompassing brand strategy, logo development, and visual guidelines.
Engine Capital is an Australian non-bank lender specializing in secured property loans for small and medium-sized enterprises (SMEs) and developers. They collaborate with mortgage brokers to offer flexible lending solutions, particularly when traditional banks' regulations are too restrictive. Their services include commercial property-backed loans ranging from $200,000 to $40 million.
Given this focus, Engine Capital operates within the financial services sector, specifically in commercial lending and property finance. While they are not a fintech company in the traditional sense, their approach of providing alternative lending solutions positions them within the broader financial services landscape.
The main challenge was to establish a strong presence among competitors by instantly conveying the dynamic nature of the business and the broad range of mortgage solutions available. The concept emphasizes the company’s key strengths: offering a fresh perspective in a traditionally rigid field, where processes are dynamic, efficient, and approvals are fast. The symbol is clean, simple, and multidimensional, capturing the core mission of “powered finance” and “accelerated lending.
