access://democracy, a project dedicated to monitoring online discourse during EU elections, seeks to assess social media platforms' compliance with Digital Services Act obligations. With pillars focused on discourse monitoring and evidence generation, the initiative promotes transparency and accountability. Targeting electorates, civil society, and platforms, it positions itself as a leading force for trustworthy elections in the digital age. The brand, conveyed with an authoritative and transparent tone, centers around a clean, impactful visual identity symbolizing precision and trust. The choice of strong purple reflects independence and innovation, emphasizing access://democracy's commitment to safeguarding democracy in the digital era.
access://democracy embodies trust, expertise, and collaboration. The communication tone is informative, authoritative, and transparent. Enhancing Election Integrity through a transparent, non-negotiable, straightforward system, using technology, especially coding, ensures events are accountable, safer, and protects the democratic process.
The visual identity centers around the code symbol as the primary tool, representing precision, structural monitoring, and a sense of trust. Originally inspired by the "//" in "http://" for Hypertext Transfer Protocol (HTTP), the current symbol evolved into a strong, clean, easily identifiable representation of Access Democracy's core idea. The horizontal line leading to coding mimics a flash, and the "blink code" changing rapidly serves as a powerful attention-grabbing tool. The visual impact is eye-catching, creating a quick association between access://democracy and information technology. The choice of a strong purple hue signifies independent thinking, innovative solutions, professionalism, trustworthiness, authority, and a strong voice in safeguarding democracy in the digital age.
