This is an editorial design project for the presentation of a social campaign against childhood obesity. The challenge was to emphasize the problem usign smart the layout. The book is divided into three parts. First one includes data, research on the problem and updated statistics on obesity. This part includes 16 pages, and the text blocks grow on each page. Besides, the text begins to show more and more visual damage (stains, unintelligible text).
The issue to highlight: Obesity Effects
Solution: Damaged Crescendo Text - Unconventional Layout
Intervention on the text highlights the negative effects, in time, of this health problem.
The second part includes two interviews, and the last part includes all the work and presentation of the process and the social campaign.