Oana Maries — brand designer and strategist I'm Oana Maries — a brand designer & strategist for companies in fintech, medtech & civic tech. I build identities that earn—
Brand Strategy
Visual Identity
Naming & Systems

Trust

8+ years of brand strategy & identity
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Selected Work(Work — 07)

Selected Work(7)

Every engagement starts with a question about the business, not the logo. A few brands where the strategic problem mattered as much as the visual one.

07 — Education

A modular visual identity for a construction university.

UTCB — BucharestIdentity System · Naming
What I doStructural — Process — Deliverables

Services(3)

01Brand StrategyPositioning, narrative and naming direction. The written thinking that makes every design decision obvious — and defensible in front of a board.
02Visual IdentityLogo, typography, colour and art direction. A distinctive, disciplined system that signals credibility at first glance.
03Brand SystemsGuidelines, templates and rollout across web, decks and reports — so the brand stays coherent long after handoff.

I help serious companies turn a fuzzy position into an identity that's clear, credible, and impossible to ignore.

See works →
FeedbackFrom the room, not a highlight reel

"Oana did a good job, was very responsive, listened carefully to the brief and is creative. I got good value from her work and will definitely use her services again in the future."

Daniel— Engine Capital

"Working with Oana was a great experience for our company — a very challenging job with a tight schedule. Her deliverables were high standard, added great value, and showed a great deal of dedication. The result was astonishing."

Mahmoud— NorthMed

"Thank you so much for all the work."

Hans— Democracy Reporting International

"We worked with Oana on the branding for our London coffee shop, and wow — the collaboration exceeded our expectations! She took the time to understand our vision, values and personality, and transformed them into a visual identity that tells our story."

David— Clay & Bean

"Oana is such a talented and responsive designer. I feel very confident working with her and give her many projects."

Nathan— Orora

"It was a pleasure and very effective working with Oana. Highly recommended!"

Damien— Astra

"It was a pleasure working with you — we are very happy with all the work you have done."

Lena— Disinfo Radar

"Oana did an amazing job — changing our identity had a really positive impact, and the website instantly felt more premium."

Cristina— Newway International
Clear packages. No fuzzy quotes.
Three ways to work together — from a positioning sprint to a full brand system.
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Get in touch

Taking on a small number of strategy & identity engagements. If you're launching, repositioning or scaling — let's talk.

hello@oanamaries.com →